Stop Guessing Which Marketing Channel to Use Next.
Build growth the way disciplined operators actually do it.
The Channel Stacking Methodology™ is a practical system for founders and growth leaders who want marketing that compounds—without waste, chaos, or premature scaling.
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SEO
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Video Podcast
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SEO ➜ Google Ads ➜ Social Media ➜ Email Marketing ➜ Video Podcast ➜
The Core Problem
Most companies don’t fail at marketing.
They fail at sequence.
They launch paid ads before demand is clear
They invest in content before distribution exists
They hire sales before marketing is stable
They add channels without mastering the ones they already have
The result isn’t growth.
It’s noise, cost, and confusion.
This book exists to end that pattern.
What Makes This Book Different?
This is not a list of tactics.
It’s a Marketing Operating System.
Clear rules for when to activate each channel
Explicit prerequisites so you know if you’re ready—or not
Guardrails that prevent distraction and “flashy thing syndrome”
A compounding model where each channel strengthens the next
You don’t just learn what works.
You learn what to do next—and what not to touch yet.
What You’ll Get From the Book
Practical outcomes marketers consistently want—but rarely get:
A canonical order for investing in marketing channels
A framework to decide when to start, pause, or stop a channel
Clarity on why certain channels fail when used too early
A way to stabilize growth before attempting scale
Confidence in saying no to tactics that don’t belong yet
This book gives you permission to slow down—so growth speeds up.
Slow is smooth, smooth is fast.
The Validation → Mastery → Dominance Framework
Every channel follows the same disciplined lifecycle:
Validation – Has this channel proven it can produce revenue?
Mastery – Is it predictable, profitable, and operationally stable?
Dominance – Is it maximized, defensible, and feeding the rest of the system?
Most companies skip steps.
This book shows you why that breaks everything downstream.
Who This Book Is For
This book is written for:
Founders and CEOs making real marketing investments
Heads of Growth and VPs of Marketing tired of scattered execution
Agency owners who want systems—not campaigns
Operators who value focus, sequencing, and compounding leverage
If you’re looking for hacks, this isn’t for you.
If you want control and clarity, it is.
What This Book Helps You Avoid
Wasting money on channels that aren’t ready
Hiring ahead of demand
Scaling before fundamentals are stable
Conflicting KPIs across teams
Rebuilding marketing every 12 months
The cost of bad sequencing is invisible—until it isn’t.
This book is about avoiding that bill entirely.
The Big Promise
By the end of this book, you will:
Know exactly where your marketing should focus right now
Understand which channels are future leverage—and which are distractions
Be able to explain why something isn’t ready yet
Run marketing with intent instead of urgency
If you follow the system in order, you won’t waste time, money, or attention—and you’ll know why things are working.
Get Early Access to the Methodology
Join the waitlist to receive a pre-order sample of The Channel Stacking Methodology™ and be notified first when the book launches.