Turn messy leadership instincts into 3–5 core values to help you grow.
Answer a guided set of questions. Core Value Forge™ extracts what your company truly defends under pressure—and returns single-word values with definitions, behaviors, and hard lines to make implementation easy.
Core Value Forge™ will generate:
3–5 core values distilled from your real stories and tradeoffs
Single-word names + clear definitions (no corporate poetry)
“We praise / we correct” behaviors so it’s coachable and enforceable
Hard lines + decision rules that reduce ambiguity fast
Starter embedding map for hiring, performance, and client standards
You can export your Core Values in PDF, image, text, and JSON for use in any application you choose. Your progress is saved by Session ID, so just share your URL with your team to get their input in each section before finally submitting everything to Core Value Forge™ for processing.
In our coaching, we can use these to help you make key decisions and show you ways to implement them across your team.
Takes ~20–30 minutes. Save progress and come back anytime.
Most “core values” fail at the exact moment you need them.
In calm seasons, values sound easy. In growth, conflict, and pressure, they vanish.
If your values can’t guide decisions, hiring, and accountability, they aren’t values—they’re decoration.
Core Value Forge™ is built to extract what’s real and make it usable.
Core values don’t scale culture. They scale decisions.
Values exist to reduce ambiguity when the right choice is costly: truth vs comfort, standards vs speed, people vs revenue.
When values are clear, leaders align faster, and teams stop guessing what “good” means.
This isn’t brainstorming. It’s distillation.
Core Value Forge™ doesn’t ask you to invent values.
It pulls them from reality—your proud moments, pain points, prices paid, and the consequences you’re willing to enforce.
Then it compresses them into a tight set you can defend.
You leave with a values package you can run the business on.
Each value comes with:
A single-word name your team can remember
A one-sentence definition that doesn’t wiggle
3 behaviors to praise and 2 to correct
A hard line (“We will not…”)
A decision rule for tradeoffs
A starter embedding map (hiring, performance, client standards)
Stop spending weeks wordsmithing values nobody enforces.
Most leadership teams waste hours debating words—and still end up with generic virtues.
Core Value Forge™ gives you speed without sacrificing depth, because it’s grounded in your evidence, not your aspirations.
Built for founders and agency operators who live in the real world.
Value Forge™ is for you if:
You’re growing and want culture that survives pressure
Hiring is getting harder and inconsistency is creeping in
You’re tired of “values” that don’t change behavior
You want a clean way to align leadership—fast
How it works
Answer guided questions (one at a time; auto-saves)
Analyze your inputs with the Core Value Forge™ model
Receive 3–5 core values with definitions, behaviors, and hard lines
Frequently Asked Questions
How long does it take?
Most people finish in 20–30 minutes. You can save and return anytime.
Do I need my whole team involved?
Not to start. One leader can generate a first draft, then review with the team.
Will the results be generic?
No—Core Value Forge™ is grounded in your stories, tradeoffs, and consequence rules.
What do I do after I get my values?
Use the behaviors and hard lines to embed them into hiring, performance, and client standards.
Forge values you can defend.
If your values aren’t enforceable, they aren’t real. Core Value Forge™ helps you define what you actually stand for—then operationalize it.